July 6, 2011 | 0 Comments

I Love Red Bull!

Red Bull is an energy drink sold by the Austrian Red Bull GmbH. It was created in 1987 by the Austrian entrepreneur Dietrich Mateschitz[1] and on market share, Red Bull is the most popular energy drink in the world, with 3 billion cans sold each year. Dietrich Mateschitz was inspired by an already existing drink called Krating Daeng which he discovered in Thailand. He took this idea, and to suit the tastes of Westerners, modified the ingredients, and founded Austrian Red Bull GmbH in partnership with Chaleo Yoovidhya.

Chaleo Yoovidhya invented the Thai energy drink Krating Daeng; in Thai daeng is red, and krating is the reddish brown bovine, gaur, an animal slightly larger than the bison. Red Bull is sold in a tall and slim blue-silver can. Krating Daeng is sold in Thailand and in some parts of Asia in a wider gold can with the name of Krating Daeng or Red Bull Classic. Both are different products produced separately.

Their slogan is “Red Bull gives you wiiings” and the product is aggressively marketed through advertising, tournament sponsorship (Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Red Bull Racing, Scuderia Toro Rosso, EC Red Bull Salzburg, FC Red Bull Salzburg, Red Bull New York, RB Leipzig), celebrity endorsements, and with its record label, Red Bull Records, music.

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Author:Jim

Internet junkie focused on how the worlds of advertising, online media, and entertainment converge to drive meaningful changes in our cultures, behaviors and economies. One of the first employees at Influentials.net, Adify, comScore Media Metrix, and eScan. Currently GM & Co-Founder of Dynamic Signal a new social media platform company offering brands tools and systems to build their own brand communities. Deep background in understanding and driving deep understandings around consumer behaviors online and building massive data collection and discovery platforms to enable effective and efficient mining for undiscovered consumer trends, attitudes, and opinions. Driven by a never ending drive for understanding and creativity. I have been working in the internet space since early 1996 and have been involved in multiple successful businesses started online. My drive and reason to exist comes from the enduring expedition to understand human behavior and all the data we are able to access in our hyper connected world. I believe the Internet is the most revolutionary development since the printing press, primarily because it brings together rich multimedia, never ending creativity, and unlimited information and consumer behavior. I love to hear about new ideas and Internet multimedia and behavioral data professional driven by the constant innovation and drive inherent in the interactive space. With a rich and deep background in consumer behavior and technology, I hope this great ride will never end! "People say, 'When you make it to the NBA, don't forget about me.' I feel like telling them, 'Well, if I don't make it, make sure you don't forget about me.' " -- William Gates, in the final scene of "Hoop Dreams" I live in the Chicagoland area, but I travel across the US for business on a regular basis. Ping me if for a free drink anytime, I am sure I will be in your town soon enough. You can reach me at: jim@coldkiwi.com or jim@larrison.org or j@jimlarrison.com or on Skype @ jim.larrison or through Google Voice at 801.686.8584
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